Will natural and organic skincare and makeup go bad more quickly than conventional products?
The answer is… not necessarily. While chemical preservatives may increase your products’ shelf life, there are some surprising benefits to natural and organic formulas. We’re diving into
everything you need to know about expiration dates when it comes to natural and organic
skincare and makeup.
Our expiration date tips:
1. Know when to toss
With green beauty products, you want to follow a general rule of “use it or lose it”
within 12 months. Don’t hoard your beauty products. Use them within a reasonable
amount of time and then replace them. Toss products and refresh frequently. Use
anhydrous formulas within one year of opening. Toss products containing water
within 6-9 months of opening. Toss mascara within 3 months of its first use.
2. Store properly
Store your products in a cool, well-ventilated area away from direct sunlight, heat,
humidity and excess moisture. Your countertop is an excellent area if it is not
connected to your shower. Your car is the worst place to leave your makeup bag.
3. Shop thoughtfully
Buy from a reputable retailer. Is the retailer listed on the brand’s site? Most brands
have a retailer page on their website.
4. Always clean hands
Use clean hands each time you use any personal care product. This is good for your
health and for maintaining the integrity of your products.
5. Don’t add water
Be sure not to introduce water to your anhydrous formulas. Do not add water to thin
out mascara or foundation!
6. No sharing
Don’t share your cosmetics and makeup with anyone else.
There are many benefits to using anhydrous natural and organic skincare and makeup. These
unique formulas (such as oils, balms, and powders) do not contain water and are inherently self-preserving, requiring only an antioxidant for preservation.